SEO & Organic Growth Marketer

Role Overview

As a Digital Customer Journey expert, you will work in a dynamic and international environment, responsible for Digital sales and engagement/experience on ing.nl and the ING app. You will own and execute the end-to-end organic growth strategy across classical search, AI-driven search, LLMs, and social discovery platforms.

What You Will Do

You will translate strategy into concrete initiatives, build and maintain a scalable organic growth engine, and actively analyse, optimise, and improve organic performance through technical SEO improvements, content optimisation, and information architecture.

Why It Might Be a Fit

You will take full accountability for organic growth results, define and manage clear roadmaps, and track performance closely to steer based on results. You will also collaborate with product managers, engineers, marketers, and agencies to align paid, owned, and organic search from a holistic growth perspective.

Requirements

• 5+ years of hands-on SEO and organic growth experience
• Bachelor’s or Master’s degree
• Experience working both agency-side and in-house, preferably in product-led environments
• Strong ability to turn strategy into execution
• Proven experience working with developers, product teams, and agile ways of working

Benefits

• Competitive salary aligned with skills and experience
• 25-28 vacation days depending on contract
• Pension scheme
• 13th month salary and 8% holiday allowance
• Individual Savings Contribution (BIS)
• Flexible working hours and hybrid working options
• Mobility card with free public transport on weekends
• Personal growth and challenging work with endless possibilities
• Informal working environment with a diverse group of innovative colleagues