Role Overview
Lead marketing initiatives to drive brand growth, strengthen brand equity, and deliver business objectives. Manage end-to-end marketing projects, collaborating with cross-functional teams and agency partners.
What You Will Do
Develop and execute annual marketing plans, lead new product launches, manage product portfolio performance, and monitor market trends. Lead integrated marketing campaigns, collaborate with agencies, and ensure project delivery on time and within budget.
Why It Might Be a Fit
Partner with cross-functional teams, drive accountability, and build alignment across teams. Analyze sales performance, consumer behavior, and campaign effectiveness to drive business growth and profitability.
Requirements
- Develop and execute annual marketing plans
- Lead new product launches and limited-time offer campaigns
- Manage product portfolio performance and identify growth opportunities
- Monitor market trends, consumer insights, and competitive activities
- Collaborate with creative, media, PR, CRM, and digital agencies
- Ensure projects are delivered on time and within budget
- Analyze sales performance, consumer behavior, and campaign effectiveness
- Develop post-campaign evaluations and recommend optimization actions
- Support forecasting and business planning processes
- Drive initiatives to achieve sales and profitability targets
To apply for this job please visit jrg.avature.net.
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