Customer Experience Marketing Manager

Role Overview

This role focuses on shaping and scaling end-to-end customer experience marketing strategies that span acquisition, onboarding, engagement, retention, and advocacy. The position requires someone who can independently own initiatives, move seamlessly from strategy to execution, and bring structure to complex, cross-functional work.

What You Will Do

Develop and execute customer lifecycle and journey marketing strategies, design and optimize multi-channel campaigns, and partner cross-functionally with teams to align customer communications with business objectives.

Why It Might Be a Fit

This is a high-ownership role for a marketer who thrives at the intersection of strategy, execution, and customer impact. The environment is fast-paced, mission-driven, and highly collaborative, with a strong emphasis on measurable impact and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field
• 8+ years of experience in B2B marketing, customer lifecycle marketing, growth marketing, customer success marketing, or marketing operations
• Proven experience designing and executing multi-touch campaigns, lifecycle programs, or customer engagement initiatives
• Strong understanding of customer journey strategy, segmentation, messaging, and performance measurement
• Experience working effectively across cross-functional teams and managing multiple priorities in fast-paced environments
• Strong analytical skills with the ability to interpret campaign data and customer insights to drive improvements
• Experience with CRM and marketing automation tools such as Salesforce and HubSpot strongly preferred
• Excellent communication and writing skills with the ability to translate complex ideas into clear messaging and reporting
• Self-starter mindset with strong organizational skills, attention to detail, and ability to manage ambiguity

Benefits

• Flexible remote work environment with the ability to work from home
• Comprehensive health, dental, and vision insurance, with significant employer contribution
• Generous paid time off, including holidays, volunteer days, and additional leave policies
• Paid parental leave to support new parents
• Retirement savings plan with company matching contributions
• Stock options as part of the total compensation package
• Sabbatical program and educational assistance opportunities for long-term growth
• Mission-driven work environment focused on improving healthcare outcomes and strengthening primary care systems
• Inclusive and collaborative culture that values diversity, equity, and belonging