Demand Generation Lead

Role Overview

As a Demand Generation Lead, you will drive the strategy and execution of initiatives that transform market awareness into qualified pipeline growth. This is a high-impact leadership role where you will oversee multi-channel demand generation programs, manage significant marketing investments, and collaborate closely with revenue-focused teams to accelerate business growth.

What You Will Do

Lead the planning, execution, optimization, and reporting of campaigns across platforms such as Google, LinkedIn, Meta, and other demand generation channels. Manage and develop a team of marketing specialists, providing coaching, mentorship, and performance guidance.

Why It Might Be a Fit

7+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally within a SaaS or technology-driven environment. Proven success in building, scaling, and optimizing demand generation programs that drive measurable business growth.

Requirements

• 7+ years of experience in B2B demand generation, growth marketing, or performance marketing
• Proven success in building, scaling, and optimizing demand generation programs
• Experience leading and developing marketing teams
• Deep expertise in paid media platforms, particularly Google Ads
• Strong analytical and data-driven mindset
• Experience managing significant marketing budgets
• Solid understanding of marketing technology, attribution models, funnel analysis, and performance marketing best practices
• Excellent stakeholder management and cross-functional collaboration skills
• Fluent German and English communication skills

Benefits

• Flexible remote-first work environment
• Flexible working hours
• Competitive salary package
• 28 days of annual leave
• Additional special leave and caregiving leave opportunities
• Monthly flexible benefits allowance
• Modern home office equipment
• Private pension plan contribution support
• Dedicated budget for professional development
• Access to virtual and in-person company events
• Comprehensive mental health and wellbeing support
• Collaborative, low-hierarchy culture