Demand Generation Marketer

Role Overview

This is a high-impact, field-focused marketing role where you will own the end-to-end execution of industry events, trade shows, and conferences across North America. You will be responsible for turning physical brand presence into measurable pipeline growth by driving attendance, engagement, and qualified leads.

What You Will Do

Own the end-to-end planning and execution of industry events, trade shows, and conferences, including logistics, booth setup, vendor coordination, and on-site management. Research, evaluate, and select high-impact events aligned with target ICPs and revenue goals, maintaining a strategic 12-month event calendar.

Why It Might Be a Fit

This position offers significant ownership and visibility, with opportunities to grow rapidly in a performance-driven setting. You will directly influence brand visibility, revenue generation, and customer acquisition through high-quality event experiences.

Requirements

• 1–4 years of experience in demand generation, field marketing, event marketing, or event coordination in B2B or tech environments
• Proven ability to manage end-to-end events, including logistics, vendor coordination, and performance tracking
• Strong experience managing budgets, forecasting spend, and optimizing ROI across multiple events or campaigns
• Ability to define KPIs, analyze performance data, and connect event activity to pipeline and revenue outcomes
• Demonstrated hands-on experience using AI tools to improve workflows such as research, outreach, reporting, or content creation
• Familiarity with CRM tools such as HubSpot is preferred
• Strong project management skills with the ability to manage multiple deadlines and stakeholders simultaneously
• Excellent communication and interpersonal skills, with confidence in both executive-facing and on-the-ground interactions
• Comfortable working in high-pressure environments and solving problems in real time during live events
• Willingness and ability to travel 30–50% across North America (and occasionally internationally) near major airport hubs

Benefits

• Competitive salary range of $80,000 – $108,000 USD per year, plus performance-based bonuses
• High autonomy role with significant ownership and minimal bureaucracy
• Fast-track career growth opportunities for high performers, including potential leadership progression
• Exposure to high-visibility projects and direct collaboration with founding and leadership teams
• Paid time off and access to productivity and upskilling software tools
• Dynamic startup-like environment within a well-supported organizational structure
• Opportunity to build and own a high-impact demand generation function from the ground up