Lead, Demand Generation

Role Overview

This role sits at the center of inbound growth strategy, focused on turning digital intent into qualified pipeline through high-performing web experiences, SEO/AEO optimization, and conversion-focused demand generation programs.

What You Will Do

Own and execute inbound demand generation strategies, optimize website conversion paths, build and manage B2B digital and self-serve experiences, lead SEO and AEO initiatives, and analyze performance data.

Why It Might Be a Fit

This is a highly analytical and impact-driven role for someone who understands how to translate digital traffic into real business outcomes.

Requirements

• 3–5 years of experience in demand generation, digital marketing, or web marketing with a strong focus on inbound and conversion optimization
• Proven track record of improving website performance through A/B testing, landing page optimization, and conversion rate improvements
• Strong knowledge of SEO fundamentals including on-page optimization, metadata, content structure, and evolving AEO/LLM search practices
• Experience managing web content supporting the full buyer journey, including blogs, landing pages, and gated assets
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce
• Strong analytical mindset with the ability to interpret web performance data and drive actionable insights
• Experience working cross-functionally with web development, product marketing, and marketing operations teams
• Strong project management and communication skills in fast-paced B2B environments

Benefits

• Competitive salary aligned with market standards for demand generation leadership roles
• Remote-first flexibility within the United States
• Health, dental, and vision insurance coverage
• Paid time off and company holidays
• Opportunity to work on high-impact, data-driven growth programs in a fast-scaling environment
• Exposure to modern martech, AI-driven marketing workflows, and advanced analytics stacks
• Collaborative, cross-functional culture focused on experimentation and continuous improvement