Marketing Operations Analyst

Role Overview

This role sits at the core of marketing performance and revenue operations, ensuring that every lead, campaign, and conversion is accurately tracked, measured, and optimized across the full funnel. The role combines analytical rigor with hands-on operational execution, especially in areas such as tracking infrastructure, lead management, and campaign analytics.

What You Will Do

You will be responsible for building and maintaining the systems that connect marketing activity to revenue outcomes, from attribution models to lifecycle tracking and automation workflows. You will also play a key role in improving how marketing performance is understood, reported, and acted upon across the organization.

Why It Might Be a Fit

This is a high-impact position for someone who enjoys owning both the technical and analytical sides of marketing systems. It offers strong exposure to revenue operations and strategic decision-making in a fast-moving SaaS environment.

Requirements

• 2+ years of experience in marketing operations, marketing analytics, or RevOps roles within a SaaS or digital business environment
• Strong hands-on expertise with HubSpot, including workflows, automation, lead management, and segmentation
• Solid experience with GA4, Google Tag Manager, and conversion tracking implementation
• Strong understanding of the B2B SaaS funnel (MQL, SQL, Opportunity, Revenue) and lifecycle management
• Experience with A/B testing tools and experimentation methodologies
• Good understanding of SEO analytics and performance measurement
• Advanced English proficiency, with strong written and verbal communication skills
• Ability to work aligned with US time zones (Eastern or Pacific)

Benefits

• Remote-first work environment with flexibility
• 20 days of paid time off per year plus US public holidays
• Professional development reimbursement for learning and upskilling
• Exposure to a fast-growing SaaS environment with strong product-market fit
• Opportunity to work closely with RevOps, Marketing, and Sales leadership
• Hands-on ownership of critical marketing systems and revenue data infrastructure