Product Marketing Lead

Role Overview

Act as a bridge between product and go-to-market teams, ensuring product innovation is translated into clear and compelling narratives. Own end-to-end product messaging and launch strategy.

What You Will Do

Define and implement a scalable product launch process, own product positioning and messaging, translate product insights into market-facing messaging, and ensure quality control of launch-related content.

Why It Might Be a Fit

Highly cross-functional and influential role for someone who thrives at the intersection of storytelling, structure, and product strategy. Opportunity to shape product messaging and go-to-market strategy at scale.

Requirements

• 4+ years of experience in product marketing, GTM, or a similar SaaS B2B role
• Proven experience owning or leading product launches
• Strong ability to translate technical product information into clear, buyer-focused messaging
• Excellent writing and content refinement skills
• Strong understanding of go-to-market processes and cross-functional collaboration
• Ability to identify messaging inconsistencies and confidently challenge or refine positioning
• Structured thinking with a strong instinct for process design
• Experience working in or alongside technical audiences
• AI-native mindset with comfort using automation tools

Benefits

• Competitive salary range: CAD $95,000 – $120,000
• Remote-friendly work model within Canada
• Opportunity to shape product messaging and go-to-market strategy at scale
• High-impact role with direct influence on product adoption and customer understanding
• Collaborative environment working closely with product, marketing, and sales teams
• Strong emphasis on experimentation, continuous learning, and innovation
• AI-enabled workplace encouraging automation and modern marketing practices
• Inclusive culture focused on trust, autonomy, and professional growth