Product Owner – Marketing Technology

Role Overview

As a Product Owner – Marketing Technology, you will play a pivotal role in shaping and optimizing a modern marketing technology ecosystem that supports customer acquisition, engagement, personalization, and revenue growth. This position combines strategic product leadership with hands-on execution, driving the evolution of marketing platforms and customer data capabilities across multiple business lines.

What You Will Do

Define and own the vision, strategy, roadmap, and long-term direction for marketing technology products and capabilities. Lead the implementation, expansion, and optimization of customer engagement and marketing automation platforms.

Why It Might Be a Fit

This is an excellent opportunity for a collaborative and forward-thinking product professional who thrives in dynamic environments and enjoys building impactful solutions from strategy through execution.

Requirements

• Proven experience in both product management/product ownership and marketing technology environments.
• Strong background owning product strategy, roadmaps, backlogs, and delivery processes for marketing automation, customer engagement, CRM, or MarTech platforms.
• Deep understanding of customer lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion strategies.
• Experience translating business and marketing needs into technical requirements, user stories, and product specifications.
• Ability to collaborate effectively with engineering, marketing, sales, CRM, data, and executive stakeholders.
• Demonstrated success influencing cross-functional teams and aligning diverse priorities toward common goals.
• Experience working within Agile and Scrum frameworks.
• Strong analytical, problem-solving, and data interpretation skills with the ability to prioritize initiatives based on measurable outcomes.
• Hands-on leadership style with a willingness to engage directly in planning, execution, and decision-making.
• Ability to thrive in transformation environments where processes, systems, and operating models are evolving.
• Excellent communication, stakeholder management, and presentation skills.
• Curiosity about emerging technologies and enthusiasm for integrating AI tools into product management and decision-making processes.

Benefits

• Opportunity to lead high-impact marketing technology transformation initiatives.
• Exposure to advanced marketing automation, customer data, and AI-powered technologies.
• Collaborative and cross-functional work environment.
• Career growth and leadership development opportunities.
• Opportunity to influence strategic business outcomes through product innovation.
• Flexible and dynamic workplace focused on continuous improvement and innovation.
• Inclusive and diverse culture that values different perspectives and experiences.
• Professional development opportunities and ongoing learning support.
• Work on products that directly impact customer engagement, retention, and revenue growth.