Sr. Director, Marketing Analytics (Media Analytics focus)

Role Overview

As a Sr. Director, Marketing Analytics, you will play a strategic leadership role in advancing marketing measurement, attribution, and data science capabilities across a high-growth digital business. This position combines executive-level influence with deep technical expertise, helping shape how marketing performance is measured, optimized, and communicated across the organization.

What You Will Do

Provide senior leadership and technical expertise across the marketing measurement ecosystem, lead the strategy, implementation, validation, and continuous improvement of advanced attribution and measurement frameworks, and drive the adoption of advanced statistical modeling, machine learning, artificial intelligence, and automation solutions.

Why It Might Be a Fit

This role offers the opportunity to influence business strategy while remaining hands-on with advanced analytics, machine learning, and modern marketing measurement approaches. You will mentor analytical talent, elevate methodological rigor, and help build scalable measurement frameworks that support data-driven decision-making.

Requirements

• 10+ years of experience in marketing analytics, measurement, attribution, data science, or related analytical disciplines, including significant leadership experience
• Deep expertise in media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, website analytics, funnel analysis, and marketing performance measurement
• Proven hands-on experience designing, implementing, or leading advanced attribution and measurement models
• Strong foundation in statistical analysis, regression modeling, Bayesian methodologies, time-series forecasting, machine learning, and predictive analytics
• Experience applying AI technologies, including machine learning models, LLM-powered workflows, measurement automation, or modeled conversion frameworks
• Advanced proficiency in SQL and Python (or R) for analytics, modeling, and data manipulation
• Experience with analytics and marketing technology platforms such as GA4, CM360, and business intelligence tools
• Strong ability to communicate complex technical concepts to both technical and non-technical audiences, including executive leadership
• Demonstrated success mentoring and developing analytics teams and fostering analytical excellence
• Experience collaborating across marketing, finance, product, and executive stakeholder groups
• eCommerce experience is required, with direct-to-consumer, subscription-based, and multi-channel business experience strongly preferred
• Ability to balance strategic leadership responsibilities with hands-on analytical execution

Benefits

• Competitive base salary ranging from $200,000 to $220,000 USD, plus additional compensation opportunities
• Quarterly performance-based bonus program
• Fully remote work environment
• Comprehensive medical, dental, and vision insurance coverage
• Flexible Spending Account (FSA) program
• 401(k) retirement plan with employer matching contributions
• Flexible paid time off policy
• Daily wellness-focused work culture, including dedicated wellness breaks
• Complimentary meal benefits on select weekdays
• Monthly wellness stipend
• Monthly internet reimbursement
• Monthly mobile phone stipend
• Annual learning and professional development allowance
• Complimentary meditation and mindfulness app membership
• Product subscription benefits
• Pet insurance discounts and related benefits