Digital Marketing Manager

Role Overview

Manage the strategic development, planning, and execution of online marketing channels, including paid search, social, display, and product feed based programs. Oversee Digital Marketing Specialist role and help grow and develop this individual. This position provides an excellent opportunity to help grow and expand Talbots’ and the Haven Well Within digital footprint and reach, driving both revenue and awareness of the brand.

What You Will Do

Plan and execute paid marketing channel strategies and roadmaps, manage relationships with representatives from major platforms, monitor results of paid channel tests, and work closely with cross-functional leaders on marketing efforts.

Why It Might Be a Fit

This person will help with the day-to-day program management alongside digital agencies of multiple online marketing channels, which will have a direct impact on the financial results. The ideal candidate will have a strong analytical background, high attention to detail, and an ability to multitask.

Requirements

• BS or BA Degree in Economics, Business, Marketing, or a related field
• 6+ years experience in Online Marketing managing paid campaigns and channels
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Adobe
• Strong computer skills (Proficiency in Excel is required)
• Experience working with, analyzing, and interpreting data
• High attention to detail and superior time management
• Ability to recruit and manage a team
• Ability to manage multiple tasks and prioritize appropriately
• Excellent communications skills, particularly written
• Prior retail experience a plus

Benefits

• Merchandise discount at select KnitWell Group brands
• Support for individual development and career mobility within the company
• Culture of giving back with local volunteer opportunities, annual donation, and volunteer match
• Medical, dental, vision insurance
• 401(K)
• Employee Assistance Program (EAP)
• Paid time off and holidays