Marketing Analytics, Associate/Analyst

Role Overview

As a Marketing Analytics, Associate/Analyst within the Commercial Strategy team, you will sit at the intersection of data science and business growth. You will be responsible for deciphering complex consumer behaviors to optimize marketing spend, improve customer acquisition, and drive the long-term profitability of our digital banking products.

What You Will Do

Develop and maintain measurement frameworks to evaluate the effectiveness of multi-channel marketing campaigns, perform privacy-safe data collaboration and identity stitching, design and execute randomized controlled tests, conduct Marketing Mix Modeling, and apply advanced statistical techniques to understand the drivers of customer behavior.

Why It Might Be a Fit

This role requires a deep understanding of modern, privacy-centric measurement frameworks and the ability to translate technical findings into commercial strategies. You will work closely with technology and modeling teams to evaluate new data sources and analytical tools, ensuring the marketing stack remains cutting-edge.

Requirements

• Advanced degree (Master’s preferred) in a quantitative field such as Statistics, Applied Mathematics, Engineering, Computer Science, Finance or Economics
• 1–2 years of experience in marketing analytics, data science, or commercial strategy, preferably within consumer banking, financial services or a high-growth consumer tech environment
• Expert-level SQL and Python (specifically for data science and statistics)
• Hands-on experience with LiveRamp, Google Ads Data Hub, and/or Data Clean Rooms
• Proven track record in conducting MMM, Geo-testing, and Causal Inference
• Proficiency in Tableau and Advanced Excel
• Strong understanding of statistical concepts (e.g., regression, hypothesis testing, significance levels)
• Demonstrated ability to present complex analytical results to non-technical stakeholders, highlighting commercial and strategic impacts
• Self-driven with the ability to manage multiple workstreams independently in a fast-paced environment

Benefits

• Reasonable accommodations for candidates with special needs or disabilities during our recruiting process
• Diversity and inclusion in our own workplace and beyond
• Training and development opportunities and firmwide networks
• Benefits, wellness and personal finance offerings and mindfulness programs