CRM & Lifecycle Marketing Manager

Role Overview

As CRM & Lifecycle Marketing Manager, you will lead Laundryheap’s lifecycle messaging programme, owning the strategy that turns first-time customers into regulars, and regulars into subscribers. This isn’t a campaign execution role. It’s a leadership role with a hands-on edge, sitting at the intersection of CRM, product and data.

What You Will Do

You’ll build the programme from the ground up; the strategy, the architecture, the channel mix, the testing rhythm and you’ll manage a direct report to help deliver it. You’ll be accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against.

Why It Might Be a Fit

If you’re a lifecycle marketing leader who thrives on owning retention strategy end-to-end, building high-impact CRM programmes from scratch, and using data and experimentation to drive repeat customer behaviour across multiple channels, this is your opportunity to shape and scale customer loyalty within a fast-growing global team at Laundryheap.

Requirements

• 5+ years in B2C lifecycle, retention or CRM marketing, ideally in a consumer app or marketplace
• Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
• Proven experience running CRM experiments: A/B tests on sequences, timing, copy and segmentation, and translating results into programme decisions
• Experience running lifecycle programmes across more than one channel, email and push plus at least one of SMS or WhatsApp
• Comfortable writing your own briefs and copy
• Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
• Understands suppression logic, exit conditions and sequence architecture; not just campaign sends