Brand Manager

Hybrid Full TimeBoston, Massachusetts, United StatesLEGO Education

Role Overview

The Brand Manager will design annual audience go-to-market strategies, franchise portfolio choices, communications platforms, and innovations to drive brand health and sales growth in the U.S. Market. This role reports directly to the US Brand Director.

What You Will Do

The Brand Manager will lead the strategic direction of the Brand Preschool team, grow the audience base through product portfolio, innovation, marketing mix activities, and communication platforms, and foster strong internal relationships with Markets & Channel Marketing, Global Product Development, and US Customer Teams.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience in a marketing role, strong analytical skills, and a proven success in driving meaningful innovation. They will be an effective collaborator and negotiator who is passionate about building relationships across functions and business units.

Requirements

  • Demonstrated experience in a marketing role
  • Strong analytical skills
  • Proven success in driving meaningful innovation
  • Effective collaborator and negotiator
  • Experience driving strong retail partner relationships
  • Strong understanding of Integrated Marketing channels
  • Ability to deliver multiple priorities simultaneously at scale with speed and on budget
  • Experience working with brand guidelines, visual identity systems, campaign toolkits, packaging, retail displays, or digital content systems
  • High level proficiency in Microsoft Office, especially Excel and PowerPoint

Benefits

  • Family Care Leave
  • Insurances
  • Wellbeing
  • Colleague Discount
  • Bonus

To apply for this job please visit lego.wd103.myworkdayjobs.com.


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