Sr Product Marketing Specialist

Role Overview

As a Sr Product Marketing Specialist at LG Electronics, you will develop go-to-market strategy and execution plan and product messaging for assigned HVAC categories. You will collaborate with the Marketing Leader and work with cross-functional teams to ensure readiness and track launch metrics.

What You Will Do

Develop product messaging and positioning, create persona-based messaging, maintain product messaging documents, and support cross-functional NPI planning and execution. You will also conduct product research, monitor regulatory changes, and gather VOC and field feedback to support messaging updates.

Why It Might Be a Fit

This role requires a proven track record supporting NPI go-to-market programs and portfolio messaging. You will have the opportunity to work with a global leader in technology and contribute to shaping the future of technology.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field
• 5+ yrs experience in channel or trade marketing within HVAC, building technologies, or industrial B2B
• Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred
• Proven track record supporting NPI go-to-market programs and portfolio messaging

Benefits

• No-cost employee premiums for medical, dental, vision and prescription benefits
• Auto enrollment with immediate vesting of company matching contributions in a 401(k) Retirement Savings Plan
• Generous Paid Time Off program
• Performance based Short-Term Incentives
• Access to confidential mental health resources
• Personal fitness goal incentives
• Paid parental leave
• Group Rate Life and Disability Insurance