Head of Digital Marketing Data, AI & Operations

Role Overview

Leads a multi-disciplinary capability across four core strands: digital marketing; product management for specific digital features; analytics and BI engineering; and the AI Centre of Excellence.

What You Will Do

Own strategic data analytics, insight and reporting for agreed Business Banking priorities, transforming and modernising the analytics operating model so leaders have timely, trusted and actionable insight to support commercial performance, client outcomes and executive decision-making.

Why It Might Be a Fit

Strong data analytics, insight and reporting expertise, with the ability to transform analytics operating models and translate complex data into clear strategic and commercial decisions.

Requirements

• Significant experience leading digital marketing operations and growth activity in retail, financial services or another highly regulated, client-led environment.
• Proven track record of leading strategic data analytics, insight, BI engineering and reporting functions, including transformation of analytics operating models within financial services or similarly complex organisations.
• Hands-on leadership experience with BI tools and reporting platforms, preferably Power BI and Looker, and the ability to set standards for trusted, scalable and actionable reporting.
• Experience building, scaling or leading large teams, ideally across shared services, centres of excellence or multi-location delivery models.
• Experience influencing senior stakeholders across different geographies, functions and leadership levels.
• Strong understanding of marketing technology ecosystems, automation platforms, data-driven campaign operations and reporting governance.
• Experience operating in a controlled environment with clear accountability for data quality, operational resilience, risk management and continuous improvement.