Senior Brand Marketing Manager

Role Overview

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. As Senior Brand Marketing Manager, you will report into the Sr. Manager, NA Brand, and be responsible for bringing the lululemon brand to our guests through various campaigns across a variety of channels.

What You Will Do

Refine and evolve the North America Brand Marketing Strategy, leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.

Why It Might Be a Fit

You will lead cross functional partner enrolment, manage key gates, and ensure any partnership integrations & partnership-led moments are resourced, planned for and executed. You will also develop strong and clear creative briefs that inspire creative teams and drive impact.

Requirements

• Bachelor’s degree in Business or Marketing
• 8-10 years of experience in marketing or agency roles, within the Retail, Apparel, Sport, or product marketing sectors, with global market experience/knowledge
• Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution
• Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics
• Excellent written & verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller
• Experience with project management tools (ie, Smarsheet) and timeline development
• Adaptable and positive in managing changing priorities and changing deliverables or business needs
• Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences
• Active engagement with trends in sport, fashion, lifestyle, and entertainment culture
• Experience working with professional athletes, celebrity talent, or top tier influencers is valued

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series