Role Overview
The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces.
What You Will Do
You will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences.
Why It Might Be a Fit
You will own the lifecycle marketing strategy for your audience, build and manage an experimentation program, and drive creative strategy.
Requirements
- 6+ years in growth marketing
- Strong SQL skills
- System for experiment prioritization
- Experience using monetary incentives to drive behavior change and impact
- Experience building complex automated marketing journeys in a CRM platform
Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan
- 12 observed holidays
- Discretionary paid time off
- 15 days paid time off
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Lyft Pink – exclusive opportunity to test new benefits of our Ridership Program
To apply for this job please visit app.careerpuck.com.
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