Business Development Manager (Market Growth)

Role Overview

The Business Development Manager (Market Growth) is a pivotal leadership role designed to aggressively scale Lyra’s market share in Singapore’s rapidly evolving Employee Assistance Program (EAP) and corporate wellness sector. As organizations shift from reactive mental health support to proactive, holistic wellbeing strategies, this role will position Lyra at the forefront of this transformation.

What You Will Do

Define the local Go-To-Market (GTM) strategy, capture enterprise-level new business, and scale Lyra’s footprint across the retail and SME sectors. Navigate complex, multi-stakeholder sales cycles, build lucrative channel partnerships with global benefits brokers, and align Lyra’s solutions with Singapore’s Tripartite guidelines on mental health.

Why It Might Be a Fit

Success in this role requires a proven track record of B2B business development, enterprise sales, or strategic partnership experience in Singapore, domain expertise in Employee Benefits, Healthcare, HR Tech, or EAP ecosystem, and consultative sales mastery.

Requirements

• 5–8+ years of B2B business development, enterprise sales, or strategic partnership experience in Singapore
• Deep understanding of the Employee Benefits, Healthcare, HR Tech, or EAP ecosystem in Singapore
• Existing, warm relationships with key employee benefits consultants and insurance brokers in the region
• Demonstrated ability to manage long, complex enterprise sales cycles (6–12 months) and negotiate high-value contracts

Benefits

• Annual Recurring Revenue (ARR) from new enterprise and retail EAP clients
• Percentage of qualified pipeline generated through broker and partner channels
• Growth in the number of active corporate lives covered under Lyra’s programs in Singapore
• Reduction in the average sales cycle length through refined targeting and local market fit