Shopper Marketing Manager

Role Overview

This Shopper Marketing Manager drives brand growth at the point of purchase by developing and executing retailer-specific marketing programs that convert shoppers into buyers. This role bridges brand strategy and retail execution, integrating brand marketing, eCommerce, and omnichannel activation to win at the shelf — both in-store and online.

What You Will Do

Develop and execute integrated in-store and omnichannel programs, lead annual shopper marketing planning, and manage retailer relationships and budgets.

Why It Might Be a Fit

We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. This role requires a strong command of SEO best practices, proficiency with eCommerce and digital shelf platforms, and experience with retail media platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in shopper marketing, eCommerce, or trade marketing
• Proficiency with eCommerce and digital shelf platforms
• Hands-on experience with retail media platforms
• Working knowledge of shopper and consumer insights tools
• Strong command of SEO best practices and PDP optimization
• Advanced proficiency in Microsoft Excel and PowerPoint

Benefits

• Medical
• Dental
• Vision
• Retirement
• Paid time off
• Wellness-focused benefits
• Discretionary annual company performance bonus