Digital Marketing Automation, Specialist

Role Overview

Execute and optimize product and brand marketing through scalable, data-driven automation. Partner with Product Marketing, Brand, Analytics, AI, and Technology teams to deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms.

What You Will Do

Build, test, deploy, and maintain automated product and brand marketing campaigns and journeys across email and digital channels. Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo.

Why It Might Be a Fit

Support the delivery of consistent, compliant, and personalized email-led and digital communications at scale. Advance John Hancock’s marketing capabilities while maintaining strong performance measurement and operational rigor.

Requirements

• 3–5 years of experience in marketing automation, marketing operations, or digital marketing
• Hands-on experience with the Adobe Marketo marketing automation platform
• Experience supporting Salesforce integrations or CRM-connected marketing programs
• Strong analytical skills with experience in campaign reporting, metrics, and performance analysis
• Comfort working in regulated or complex environments

Benefits

• health insurance
• dental insurance
• mental health insurance
• vision insurance
• short-term disability insurance
• long-term disability insurance
• life insurance
• AD&D insurance
• adoption/surrogacy benefits
• wellness benefits
• employee/family assistance plans
• 401(k) savings plan
• pension savings plan
• global share ownership plan
• financial education and counseling resources
• 11 paid holidays
• 3 personal days
• 150 hours of vacation
• 40 hours of sick time
• statutory leaves of absence