Category Marketing Lead

On Site Full TimeShanghai, Shanghai, ChinaMars

Role Overview

Execute dual-brand strategies across channels, lead large-scale offline events, and unify brand experience across all channels. Partner with cross-functional teams to ensure seamless brand experience and optimize brand & channel performance with data insights.

What You Will Do

Execute dual-brand strategies, lead offline events, develop in-store experience, formulate channel-specific brand guidelines, drive omnichannel alignment, and optimize brand & channel performance with data insights.

Why It Might Be a Fit

Results-oriented, data literate, and able to thrive in a fast-paced working environment. Excellent resource coordination and cross-functional influencing skills.

Requirements

  • Solid experience in brand building and channel operation (especially e-commerce)
  • Excellent resource coordination and cross-functional influencing skills
  • Data literate and capable of optimizing strategies based on data analysis
  • Results-oriented

Benefits

  • Industry competitive salary
  • Benefits package
  • Company bonus
  • Access to Mars University
  • Learning and development support

To apply for this job please visit mars.wd3.myworkdayjobs.com.


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