Digital Marketing Manager

Role Overview

As the Digital Marketing Manager at Meadows Behavioral Health, you will support the development and execution of integrated digital marketing strategies that drive brand awareness, audience engagement, and patient acquisition across the organization. This role has primary responsibility for social media strategy and management, overseeing content planning, community engagement, platform growth, social advertising, and the creation of compelling content that strengthens the MBH brand.

What You Will Do

Develop and execute integrated digital marketing strategies, manage social media presence, create compelling content, plan and execute paid digital advertising campaigns, coordinate and execute integrated marketing campaigns, foster meaningful engagement with online audiences, track and analyze key performance indicators, and stay informed on emerging digital marketing trends.

Why It Might Be a Fit

The ideal candidate is both strategic and hands-on, combining strong digital marketing expertise with content creation, analytics, and a passion for telling stories that connect with and inspire audiences. We offer a range of specialized programs, including residential, outpatient, and virtual treatment, and provide care for drug and alcohol addiction, trauma, sexual addiction, behavioral health conditions, and co-occurring disorders.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field, or equivalent combination of education and experience
• Minimum of 4-6 years of experience in digital marketing, social media marketing, content marketing, or related fields
• Proven experience developing and executing integrated digital marketing strategies
• Demonstrated success managing organic social media channels
• Experience managing paid digital advertising campaigns
• Experience developing and executing email marketing campaigns and marketing automation initiatives
• Strong understanding of digital marketing analytics, reporting, and campaign measurement
• Proficiency with social media management, email marketing, and digital analytics platforms
• Excellent written, verbal, and visual communication skills
• Experience creating and editing social media graphics, digital marketing assets, and short-form video content
• Ability to collaborate effectively with clinicians, executives, facility leaders, and subject matter experts

Benefits

• Drug Free Company
• Safety Sensitive positions
• Equal opportunity employer committed to diversity and inclusion in the workplace
• Reasonable accommodations to individuals with disabilities