Global Head of Marketing, Instagram-Creators-Threads

Role Overview

Meta is looking for an experienced marketing leader to serve as the marketing leader across three distinct but interconnected products: Instagram, Threads, and Creator Marketing. The ideal candidate will have foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams.

What You Will Do

Set the strategic vision across the full portfolio, lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing, and build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.

Why It Might Be a Fit

The ideal candidate will have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. They must have the conviction to build new models while delivering measurable impact against clear business outcomes.

Requirements

• 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
• 10+ years of experience with team leadership, cross-functional team leadership, or team management
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
• Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
• Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
• Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
• Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
• Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs

Benefits

• Bonus
• Equity
• Healthcare
• PTO
• Retirement
• Learning budget
• Parental leave
• Wellness
• Visa/relocation
• Remote flexibility
• Stipends
• Paid holidays