Marketing Manager, Wearables (APAC)

Role Overview

Lead wearables marketing in APAC, owning market strategy, integrated Go-To-Market, and end-to-end creative and media leadership. Drive category narrative, launch experience, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies.

What You Will Do

Set APAC strategy for category leadership, own Go-To-Market & launch leadership, creative ownership, media ownership, retail & partner amplification, and business health and leadership escalation.

Why It Might Be a Fit

15+ years of experience in integrated marketing, Go-To-Market, product/category marketing, or brand/performance marketing (consumer tech/devices/retail). Proven ownership of market-level strategy and execution in APAC markets, demonstrated ownership of media strategy and budget with performance management and optimization.

Requirements

• 15+ years of experience in integrated marketing, Go-To-Market, product/category marketing, or brand/performance marketing (consumer tech/devices/retail)
• Proven ownership of market-level strategy and execution in APAC markets
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Proven cross-functional leadership through influence (Product Marketing Manager/Product, Retail, Sales/Partnerships, Communications, Analytics)
• Experience with executive communication and stakeholder management and experience in driving decisions in ambiguous situations

Benefits

• Equal Employment Opportunity employer
• Reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures