Marketing Manager, Wearables (India)

Role Overview

Lead wearables marketing in India, owning market strategy, integrated GTM, and end-to-end creative + media leadership. Drive category narrative, launch excellence, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies.

What You Will Do

Set India strategy for category leadership, own GTM & launch leadership, creative ownership, media ownership, retail & partner amplification, business health and leadership escalation, and budget & resource stewardship.

Why It Might Be a Fit

12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred). Proven ownership of market-level strategy and execution in India, demonstrated ownership of media strategy and budget with performance management and optimization.

Requirements

• 12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred)
• Proven ownership of market-level strategy and execution in India
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Strong creative strategy/briefing skills; a track record of leading creative and media agencies to high-quality outcomes
• Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics)
• Experience communicating recommendations and trade-offs to executive stakeholders and driving decisions in ambiguous situations

Benefits

• Equal Employment Opportunity employer
• Reasonable accommodations for qualified individuals with disabilities and disabled veterans