Head of Marketing & Lead Generation

Role Overview

Moka.Care is a mental health solution for companies, with a mission to nurture healthy minds to foster healthy organizations. We’re looking for a marketing leader to scale our growth and pipeline generation efforts, strengthen commercial execution, and build a leading brand for HR and People teams.

What You Will Do

Lead Moka.Care’s growth and pipeline generation, define growth and lead generation priorities, scale a predictable pipeline generation engine, improve acquisition efficiency, and strengthen alignment between Marketing, BDR, and Sales teams.

Why It Might Be a Fit

This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments.

Requirements

• 8+ years of experience in B2B marketing, including leadership roles
• Strong track record in demand generation, pipeline creation, and revenue-focused marketing
• Experience leading or working closely with BDR/SDR teams and outbound pipeline generation
• Highly data-driven and comfortable working closely with funnel performance and GTM metrics
• Strong brand sensibility and understanding of positioning and messaging
• Fluency in both French and English

Benefits

• Access to Moka.Care: selfcare, individual & group sessions, and the possibility to test the new features in preview
• Benefit Fund – May: up to 1500€ net / year (125€ net / month)
• BSPCE for everyone
• Work life balance: 60% at the office – 2 days per week or 1 week per month remotely
• Swile Meal voucher card of 10€/day (restaurants, groceries and food apps)
• Gymlib for sport & wellness allowance
• Transportation allowance (50% reimbursed)
• 7 week holiday policy (& one additional day off per year)