Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for managing the company’s digital presence, planning and executing integrated programs across various forms of media to generate qualified pipeline and revenue. This position collaborates closely with Product Marketing, Marketing Communications, Information Systems, and Commercial Operations.

What You Will Do

Build quarterly digital plans, create campaign briefs, manage paid media, web, landing pages, email, marketing automation, webinars, and social media. Manage GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channels.

Why It Might Be a Fit

Proven ability to scale qualified traffic and pipeline while improving efficiency. Expertise with Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, GTM, and SEO tools. Strong analytical skills; comfortable building dashboards and making data-driven decisions.

Requirements

• Bachelor’s degree in related field or equivalent work experience
• A minimum of five years of hands-on digital marketing in B2B experience
• Experience with marketing automation (Marketo/Eloqua/HubSpot), Salesforce/CRM, A/B testing tools (VWO/Optimizely/Convert), and a modern CMS

Benefits

• Medical, dental, and vision coverage
• Prescription benefits
• 401(k) plan with company matching
• Flexible spending accounts
• Company-paid short- and long-term disability insurance
• Group life and accidental death and dismemberment insurance
• Paid vacation
• Paid sick leave
• Paid holidays
• Paid parental leave
• Employee assistance program
• Fitness club membership contribution
• Pet insurance
• Identity theft protection
• Home and auto insurance discounts
• Optional supplemental life insurance