Director of Performance Marketing

Role Overview

The National Aquarium is seeking a Director of Performance Marketing to lead paid media and digital marketing strategy, multiple agency and contractor relationships, and other performance marketing functions. The Director leads the Performance Marketing team, ensuring that output is aligned with and achieves Marketing’s key objectives and KPIs in audience acquisition and engagement, brand and reputational management, and thought leadership.

What You Will Do

Develop and manage an effective performance marketing team, lead paid media and digital strategies, oversee agency and vendor partnerships, guide market research and trend analysis, define and execute an integrated performance measurement framework, and develop long-term digital growth plans.

Why It Might Be a Fit

This individual will be tapped for leadership roles on various organizational steering committees as well as relevant external committees. The Director will serve as a strategic problem-solver, partnering with internal teams and IT to address marketing challenges and advance digital capabilities.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 8-10 years of experience leading paid media and digital marketing strategy with direct accountability for revenue, attendance, or conversion performance
• Proven people leader with experience managing both internal teams and agency/contractor relationships
• Expertise across paid channels including search, social, display, programmatic, and emerging platforms
• Experience developing and executing digital marketing campaigns and digital experiences
• Highly data-driven leader with the ability to define, measure, and optimize KPIs related to audience acquisition, engagement, ROI, and brand health
• Strategic collaborator and communicator, able to align cross-functional stakeholders and translate organizational priorities into effective performance strategies
• Experience with Google Analytics required and Salesforce Marketing Cloud preferred
• Strong operational and budget management skills

Benefits

• Four weeks paid time off
• Six paid floating holidays
• Up to four weeks of paid family leave
• Health care (single and family) after 30 days of full-time work
• Conservation day leave
• 401(k) plan with employer match