Experiences Web & Digital Marketing Manager

Role Overview

The Experiences Web & Digital Marketing Manager will own and lead strategy for Netflix House’s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional range and leadership, who can align web/digital strategy with performance marketing, lifecycle marketing, analytics, and beyond to drive fan engagement and revenue.

What You Will Do

Key responsibilities include owning overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience. The manager will serve as the main marketing POC to Product & Tech on the website roadmap, feature prioritization, and requirements. They will also drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations.

Why It Might Be a Fit

The ideal candidate will have 12+ years in digital marketing, including 5+ years of direct people management, with a focus on web and organic search strategy for a sales-driven B2C eCommerce business. They will have a proven success optimizing websites for conversion, including A/B testing programs that measurably improved CVR.

Requirements

• 12+ years in digital marketing
• 5+ years of direct people management
• Proven success optimizing websites for conversion
• Strong partnership track record with Product/Eng/UX teams
• Organic search (SEO/AEO) expertise
• Experience building web strategy from 0-to-1 and scaling digital initiatives quickly in fast-changing, ambiguous environments
• Knowledge of adjacent growth marketing disciplines
• Demonstrated executive presence
• Track record of driving initiatives independently and aligning large, cross-functional stakeholder groups with minimal oversight
• Strong problem-solving ability and judgment
• Strong analytical acumen
• Direct, candid communicator
• Persistent and resourceful

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Flexible time off