Director, New Business Development/Agencies

Role Overview

The Director, Audience Activation will lead the sales initiatives for MRI-Simmons to grow our Advanced Advertising business, with solutions including data enrichment and audience activation. The ideal candidate will work collaboratively with the Media, Brand and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business.

What You Will Do

Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement. Manage end-to-end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary.

Why It Might Be a Fit

The ideal candidate will have 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech. Proven success driving audience activation initiatives within agencies or brands, and strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.

Requirements

• Bachelor’s degree
• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
• Proven success driving audience activation initiatives within agencies or brands
• Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams

Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision)
• Flexible spending accounts and a Health Savings Account (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• Industry-leading parental leave
• Life insurance
• Education support