Web Marketing Manager

Role Overview

Notified’s Marketing team builds programs and digital experiences that create measurable revenue impact, and our website is at the center of it. We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize.

What You Will Do

Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture. Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution.

Why It Might Be a Fit

Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution.

Requirements

• 4 years of experience in web marketing, digital marketing, or website management
• Strong understanding of SEO, with exposure to AEO or evolving search trends
• Hands-on experience with Drupal CMS, or similar enterprise CMS platforms
• Proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent project management and cross-functional collaboration skills

Benefits

• Starting salary of $85,000 to $95,000 CAD annually