Sr. Product Marketing Manager

Role Overview

As Sr. Product Marketing Manager, you will work on creating compelling positioning and marketing content to support product launches and campaigns that will build pipeline and help customers do more with our platform. You will develop impactful marketing assets and work closely with cross-functional leaders and teams to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audiences.

What You Will Do

Develop a deep understanding of NovoEd’s capabilities for new and existing products, identify dynamic market trends, define user and buyer personas, craft compelling enterprise messaging and positioning, and lead go-to-market efforts for new and existing products.

Why It Might Be a Fit

Experience marketing solution-oriented SaaS businesses into large enterprises, experience in workforce education or marketing to Enterprise HR is highly desired, and experience using data and metrics to drive improvements and show results.

Requirements

• Bachelor’s degree
• 7+ years of professional non-internship marketing experience
• Experience marketing solution-oriented SaaS businesses into large enterprises
• Experience in workforce education or marketing to Enterprise HR is highly desired
• Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
• Experience using data and metrics to drive improvements and show results
• Experience driving direction and alignment with cross-functional teams
• Experience building messaging and positioning for new product categories and domains

Benefits

• Paid Parental Leave
• Flexible vacation days
• Comprehensive health care coverage
• Phone, internet, work-from-home reimbursements