Demand Generation & Lifecycle Marketing Manager

Role Overview

This is a hands-on role for an adaptable growth generalist who wants to build demand programs in a fast-moving AI infrastructure company. The role involves building and executing digital campaigns, nurture programs, ABM plays, and event-led demand initiatives to turn engagement from Nscale’s enterprise and developer audiences into qualified pipeline.

What You Will Do

Support the development and execution of demand generation programs across new business motions, plan, launch, and optimise integrated campaigns across email, paid media, content syndication, webinars, events, outbound sequences, retargeting, and other relevant channels.

Why It Might Be a Fit

The right person is commercially minded, resourceful, and comfortable operating in ambiguity. You can move quickly from idea to execution, build structure where it does not yet exist, and turn early campaign learnings into repeatable playbooks.

Requirements

• 3–6 years of experience in demand generation, lifecycle marketing, campaign marketing, growth marketing, ABM, or a related B2B marketing role
• Experience building, supporting, or optimising nurture programs, email campaigns, webinars, events, content syndication, or integrated marketing campaigns
• Experience working in B2B technology, ideally in cloud, infrastructure, SaaS, AI, developer tools, or other technical product categories
• Understanding of enterprise marketing motions, including multi-touch buying journeys, sales-led pipeline generation, and account-based engagement
• Some experience marketing to technical audiences such as developers, engineers, IT, cloud, infrastructure, data, AI, or ML teams
• Working knowledge of ABM principles, including account segmentation, persona targeting, sales alignment, engagement signals, and account progression
• Comfortable working with marketing automation, CRM, and campaign tools such as HubSpot, 6sense, Demandbase, or similar
• Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, agencies, and deadlines
• Strong writing and communication skills, with the ability to produce or brief clear campaign assets for different audiences
• Analytical mindset with the ability to interpret campaign performance and identify practical optimisation opportunities
• Strong commercial awareness and understanding that the goal is not just campaign activity, but qualified pipeline, account progression, and revenue impact
• Comfortable working cross-functionally with technical and non-technical teams
• Highly organised, detail-oriented, and comfortable operating in a fast-paced environment
• Comfortable with ambiguity and able to help build structure where it does not yet exist
• Willingness to learn quickly in a technical AI infrastructure category

Benefits

• Highly competitive package (base + equity + bonus) with reviews every 12 months
• Dynamic progression plan tailored to your ambitions
• Human-First Flexibility: We treat you as humans first. Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life’s moments