Sr. Lifecycle Marketing Manager

Role Overview

The Sr. Manager, Lifecycle & Engagement serves as a critical client growth partner for Nymbus Labs, owning the full post-acquisition member lifecycle and driving member lifetime value. This is a strategic, hands-on lifecycle position dedicated to onboarding, activation, engagement, cross-sell, and retention for Nymbus Labs clients.

What You Will Do

Own the post-acquisition member lifecycle strategy, design and manage onboarding programs, build and optimize cross-sell and upsell programs, develop retention and win-back programs, and execute email, push, and SMS marketing programs.

Why It Might Be a Fit

You will be a player-coach, architecting strategic frameworks and personally executing campaigns, with a deep command of martech/CRM data models and a proven background in driving outcomes for complex environments.

Requirements

• Deep command of martech/CRM data models
• Proven background in driving outcomes for complex, multi-client or multi-brand environments
• Proven track record designing and executing post-acquisition lifecycle programs
• Experience operating as a player-coach
• Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization
• Operational mindset with experience scaling teams
• Minimum of 7 years of progressive experience in digital marketing
• Exceptional communication, organizational, and program management skills

Benefits

• Remote work
• Travel opportunities
• Client site visits
• Meetings with team members