Online and MarTech Enablement Manager

Role Overview

We’re looking for a commercially driven and customer-focused Online & Martech Enablement Manager to lead key digital initiatives across our website and native mobile app. You’ll own the end-to-end lifecycle of high-impact online and martech projects, identifying opportunities, building business cases, and driving delivery to unlock incremental sales, improve customer experience, and optimise operational efficiency.

What You Will Do

As an Online & Martech Enablement Manager, you will: Identify and prioritise digital initiatives to drive incremental sales, conversion, and profitability; Develop business cases and secure stakeholder approval across the organisation; Analyse customer behaviour, market trends, and performance data to uncover growth opportunities; Drive improvements across key eCommerce metrics (traffic, conversion, average order value, margin); Own and optimise the online experience, including checkout and customer journey enhancements; Lead cross-functional delivery of digital initiatives, collaborating with tech, design, and marketing teams; Drive personalisation and martech optimisation to unlock value from customer data and increase known customers; Build strong stakeholder relationships and report on performance, ROI, and insights to senior leadership.

Why It Might Be a Fit

You are a strategic thinker with strong commercial acumen and a passion for delivering outstanding digital experiences. You’re confident influencing stakeholders and thrive in a fast-paced, cross-functional environment and bring extensive experience in digital marketing and eCommerce, including recent ownership or management of an online store within a retail environment.

Requirements

• Strong experience in eCommerce, digital product management, or martech, including 3-5 years managing an eCommerce store within a retail environment (agency or in-house)
• Strong analytical skills with ability to turn data into actionable insights
• Has worked on website improvement projects and/or developed online range/content
• Proven understanding of how to promote and sell effectively through digital channels
• Commercially driven with a customer-first mindset and focus on online growth
• Experience building business cases and delivering projects end-to-end
• Highly collaborative, with strong stakeholder engagement and influencing skills
• Knowledge of digital marketing, SEO/SEM, and analytics tools (Adobe/Google), with JIRA/Confluence experience desirable

Benefits

• Generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands
• Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health
• Growing Families Policy
• Employee Assistance Program (EAP)
• Flexible Public Holidays Policy
• Outstanding learning and development programs
• Career opportunities across the broader Wesfarmers Group