Digital Marketing Specialist

Role Overview

Responsible for implementing marketing campaigns that promote and enhance brand awareness and support existing business objectives within the digital space. Utilizes new technologies and analytics tools to assist in the optimization and analysis of marketing campaigns across paid social, PPC search, and other digital marketing tactics.

What You Will Do

Implements digital strategies to grow the donor database and increase repeat donor visitation and engagement, creates digital marketing campaigns across channels, generates digital marketing reports, and leverages emerging technologies to implement comprehensive digital marketing campaigns.

Why It Might Be a Fit

Requires knowledge of digital marketing concepts, channels, and best practices, strong written, presentation, and communication skills, and ability to manage projects effectively with strong organizational and time management skills.

Requirements

• Bachelor’s degree in Marketing, Business or related field
• Two (2) years relevant experience using social media management tools and content management systems
• Knowledge of digital marketing concepts, channels, and best practices
• Strong written, presentation, and communication skills
• Knowledge of analytical tools such as Google Analytics (GA4)
• Ability to manage projects effectively with strong organizational and time management skills
• Expertise in Microsoft Office applications