Director, Consumer Growth & Product Marketing

Role Overview

The Director of Consumer Growth & Product Marketing will own consumer positioning, go-to-market strategy, and integrated marketing programs to drive awareness, acquisition, engagement, and enrollment. This leader will partner closely with product, technology, corporate strategy, and sales teams to bring consumer offerings to market, optimize digital experiences, and turn consumer demand into revenue growth.

What You Will Do

The ideal candidate will define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention. They will translate business goals into an integrated marketing roadmap, identify and evaluate growth opportunities, and use consumer insights, analytics, and marketing performance data to inform product requirements and campaign strategy.

Why It Might Be a Fit

The ideal candidate combines strategic leadership with hands-on expertise in product marketing, consumer acquisition, performance marketing, and analytics. They bring strong commercial judgment and a track record of translating consumer insights into differentiated messaging and measurable business results in a fast-paced healthcare or consumer marketing environment.

Requirements

• 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
• Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
• Strong understanding of digital analytics, conversion optimization, and marketing measurement
• Experience working cross-functionally with product, analytics, operations, and creative teams
• Strong project management and communication skills
• Healthcare, insurance, financial services, or other consumer-focused industry experience preferred

Benefits

• Employee benefits
• Participation in Oscar’s unlimited vacation program
• Company equity grants
• Annual performance bonuses
• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements

Tagged as: Project Management