Conversion Rate Optimization Specialist (CRO)

Role Overview

We are looking for a Conversion Rate Optimization Specialist (CRO) to own and manage our landing page ecosystem, run and optimize a data-driven testing framework, and lead ongoing CRO initiatives.

What You Will Do

You will develop, launch, and optimize new landing page systems, collaborate with media buyers and creative teams, and analyze key metrics to identify conversion bottlenecks.

Why It Might Be a Fit

You will have significant ownership and autonomy in driving business growth, exposure to advanced direct-response marketing and CRO systems, and long-term growth opportunities within a high-performance team.

Requirements

• Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels
• Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization
• Experience running A/B tests and making decisions based on performance data
• Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles
• Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities
• Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels)
• Experience managing multiple projects and stakeholders in a fast-paced environment
• Strong written communication and copy evaluation skills
• Highly organized, proactive, and ownership-oriented

Benefits

• Full remote flexibility
• Competitive salary
• Opportunity to work directly with a rapidly scaling international DTC brand
• Significant ownership and autonomy in driving business growth
• Exposure to advanced direct-response marketing and CRO systems
• Long-term growth opportunities within a high-performance team