Content Marketing Specialist

Role Overview

The Content Marketing Specialist is responsible for planning, creating, and optimising high-quality content across digital and sales channels to strengthen brand visibility, increase website traffic, support lead generation, and improve conversion throughout the marketing funnel.

What You Will Do

Write and create content that supports brand visibility, lead generation, customer engagement, and talent attraction, including website pages, blogs, social media content, email campaigns, and sales enablement materials.

Why It Might Be a Fit

This role requires a strong writer with commercial acumen who can translate business priorities, market insights, and service propositions into persuasive, audience-specific content that drives engagement and supports growth.

Requirements

• Exceptional writing, editing, and proofreading skills
• Proven experience in B2B content marketing, digital marketing, communications, content creation, or related roles
• Demonstrated ability to self-manage, prioritise, and coordinate multiple projects
• Experience creating content across websites, blogs, social media, LinkedIn, email marketing, brochures, campaign assets, and sales collateral
• Strong understanding of how content contributes to lead generation, nurturing, engagement, and conversion throughout the customer journey
• Ability to interpret analytics and performance data to inform decisions and improve outcomes
• Working knowledge of SEO, AEO, website content optimisation, and digital publishing best practices
• Demonstrated ability to utilise AI, agentic AI, and LLM tools while maintaining editorial judgement, content integrity, and output quality

Benefits

• Competitive salary
• Opportunities for growth and development
• Collaborative and dynamic work environment
• Access to AI and LLM tools
• Professional development opportunities