VP, Marketing Automation Product Manager

Role Overview

PIMCO is seeking a Vice President, Marketing Automation Product Manager to serve as a subject matter expert for our Adobe Marketo instance. This individual will lead the day-to-day oversight of Marketo while also partnering closely with business and technology to shape the long-term automation vision, strategy and roadmap.

What You Will Do

Drive innovation in marketing automation strategies, own the Marketo roadmap, workflow/process optimization, strategic alignment, data strategy & insights, champion best practices, risk management.

Why It Might Be a Fit

Ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization and system integration as well as marketing strategy and lifecycle execution.

Requirements

• Minimum of a bachelor’s degree from an accredited institution
• At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo
• Marketo Architect Master Certification is a plus
• Deep understanding of Marketo’s features, functionality, and best practices
• Digital product management or Digital marketing experience
• Strong proficiency in workflow mapping and process improvement
• Experience in financial services and/or asset management
• Experience working in a global context
• Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo
• Ability to manage projects, timelines, and resources effectively
• Familiarity with other marketing technologies and tools
• An ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy
• Experience facilitating and managing communication channels within the project
• Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices
• Interest and passion for all things digital, with a desire to continue to learn about new marketing automation technologies

Benefits

• Base salary and a discretionary bonus
• Total compensation approach
• Reasonable accommodation for qualified individuals with disabilities