Digital Marketing Manager

On Site Full TimeIrving, Texas, United StatesPopulus Financial Group

Role Overview

The Digital Marketing Manager will run paid media strategy, campaign execution, and measurement across the digital marketing team’s growing portfolio of brands. This is a highly visible role for a results-driven media practitioner who thrives at the intersection of performance marketing, data, and cross-channel campaign management.

What You Will Do

Develop and execute comprehensive paid media strategies across search, paid social, display, and programmatic channels to drive customer acquisition and revenue growth. Own end-to-end campaign management, continuously monitor and optimize campaign performance, and partner with the analytics team to ensure proper conversion tracking and measurement frameworks.

Why It Might Be a Fit

This role combines hands-on campaign management with strategic thinking to optimize media spend, improve conversion rates, and deliver scalable customer acquisition across all digital channels. The ideal candidate will have deep expertise in paid media platforms, strong analytical skills, and the ability to present complex performance data to both marketing and executive audiences.

Requirements

  • Deep expertise in paid media platforms (Google Ads, Meta Ads Manager, Microsoft Advertising)
  • Strong analytical skills with the ability to interpret campaign data and identify trends
  • Results-oriented with a demonstrated ability to manage budgets efficiently and improve cost-per-acquisition
  • Excellent communication skills with the ability to present complex performance data and strategic recommendations
  • AI fluency with the ability to leverage AI-powered bidding, creative, and audience tools within paid media platforms

Benefits

  • Competitive 401K match
  • Generous paid time off package
  • Health Benefits

To apply for this job please visit recruiting2.ultipro.com.


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