Chief Marketing Officer (CMO)

Role Overview

Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine that drives brand, demand, and audience growth. Own PFM’s voice in market, build out the senior marketing leadership layer, and put in place the attribution and measurement discipline the function needs to scale.

What You Will Do

Own brand positioning, voice, and visual identity. Lead PR, thought leadership, events, and community presence. Manage reputation across every customer surface. Build PFM’s senior network in the prop trading industry. Own growth across all channels. Set and defend CAC and payback targets. Hold the line on channel ROI. Run experimentation and budget reallocation cycles.

Why It Might Be a Fit

Must have 10+ years of progressive marketing leadership. Multi-channel fluency across brand, performance, and lifecycle. Strong commercial and analytical thinking. Team building experience. Audience-network fluency across social and creator platforms. Comfortable with modern marketing tech, attribution tools, and AI/automation.

Requirements

• 10+ years of progressive marketing leadership
• Multi-channel fluency across brand, performance, and lifecycle
• Strong commercial and analytical thinking
• Team building experience
• Audience-network fluency across social and creator platforms
• Comfortable with modern marketing tech, attribution tools, and AI/automation

Benefits

• $15,000–$25,000 / month gross (Global baseline)
• Performance-linked variable compensation
• Equity participation on top of base