Digital Marketing Manager

Role Overview

Lead digital marketing strategy, brand visibility, customer engagement, and online lead generation for the company’s solar and energy solutions business. Strengthen the company’s digital presence, drive customer acquisition, analyze market trends, and position the brand competitively within Kenya’s evolving renewable energy market.

What You Will Do

Develop and implement digital marketing campaigns, drive brand awareness and online customer acquisition, create targeted campaigns, manage social media platforms, and track customer acquisition metrics and campaign ROI.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital advertising platforms and analytics tools, experience managing performance marketing campaigns, and an understanding of Kenyan consumer trends and digital engagement behavior.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• MBA or equivalent postgraduate qualification
• Minimum 3–5 years’ experience in digital marketing
• Strong understanding of digital advertising platforms and analytics tools
• Experience managing performance marketing campaigns
• Understanding of Kenyan consumer trends and digital engagement behavior