Growth Marketing Specialist

Role Overview

This is an exciting opportunity for an early-career marketer to own and grow Rancho Biosciences’ entire digital marketing footprint. You will build and execute campaigns across paid, organic, and social channels with the goal of generating qualified pipeline, elevating brand authority, and positioning Rancho above competitors in the digital landscape.

What You Will Do

Plan and execute multi-channel digital campaigns (paid search, paid social, display, email) designed to generate marketing-qualified leads (MQLs) and contribute to revenue pipeline. Develop and execute an SEO strategy including keyword research, on-page optimization, technical SEO improvements, and backlink outreach.

Why It Might Be a Fit

Required: 1–3 years of experience in digital marketing, growth marketing, or demand generation in a B2B environment. Strong preference for candidates with experience with life sciences, biotech, and pharma organizations.

Requirements

• 1–3 years of experience in digital marketing, growth marketing, or demand generation in a B2B environment
• Strong preference for candidates with experience with life sciences, biotech, and pharma organizations
• Hands-on experience with at least two of: Google Ads, LinkedIn Ads, SEO tools (SEMrush, Ahrefs, Moz), marketing automation (HubSpot, Marketo), or Google Analytics
• Ability to write clear, compelling copy for ads, emails, and landing pages
• Data-driven mindset — comfortable building reports, interpreting metrics, and making optimization recommendations
• Strong project management and organizational skills; able to manage multiple campaigns simultaneously
• Collaborative communication style with the ability to work cross-functionally with scientific and commercial teams