Senior Marketing Automation Specialist

Role Overview

This role will serve as the primary liaison between Marketing and IT teams to help operationalize scalable customer journeys, marketing automation, platform connectivity, and digital experience improvements across all divisions. The role is responsible for building the foundation for lifecycle marketing and the future digital customer experience at Reece through automation, customer segmentation, reporting, website optimization, platform coordination, and customer journey development.

What You Will Do

Build, execute, and optimize automated customer journeys across all Reece divisions, develop triggered automation programs, support lifecycle marketing initiatives, develop and maintain customer segmentation strategies, establish best practices for automation workflows, and support A/B testing and customer journey experimentation.

Why It Might Be a Fit

The ideal candidate will have strong cross-functional collaboration skills, particularly with IT, and be able to balance hands-on execution with strategic system thinking. They will also have experience with Martech tools and a solutions-oriented mindset.

Requirements

• Bachelor’s degree
• 4-5 years of experience in digital marketing, marketing operations, or marketing technology role
• Ability to build and scale a modern marketing technology ecosystem
• Strong cross-functional collaboration skills, particularly with IT
• Ability to balance hands-on execution with strategic system thinking
• Strong project management and organizational skills
• Analytical rigor with a focus on continuous improvement and CX optimization
• Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment
• Strong communication skills with ability to influence stakeholders across all levels
• Demonstrates learning agility, innovation, and a solutions-oriented mindset
• Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com

Benefits

• Medical and Dental Insurance
• Flexible Spending Accounts and Health Savings Accounts
• Company-paid Life Insurance
• Short Term Disability
• 401(k) Plan
• Paid Time Off (PTO) – plus paid holidays
• Parental Leave
• Vision
• Long-term Disability
• Voluntary Life and AD&D Insurance
• Additional Voluntary Benefits through Corestream