Growth Marketing Specialist

Role Overview

We are seeking a Growth Marketing Specialist to lead and execute growth initiatives across user acquisition and retention channels. The ideal candidate will be responsible for identifying high-potential audience segments, optimizing campaigns through structured experimentation, and driving scalable growth strategies across multiple marketing channels.

What You Will Do

Develop and execute growth marketing strategies focused on acquisition, engagement, and retention, conduct audience research, manage and optimize campaigns, guide creative direction, plan content calendars, analyze campaign performance data, and collaborate with cross-functional teams.

Why It Might Be a Fit

The ideal candidate will be a highly analytical and creative individual with 3+ years of experience in growth marketing, performance marketing, or lifecycle marketing, preferably within consumer or prosumer software products.

Requirements

• 3+ years of experience in growth marketing, performance marketing, or lifecycle marketing
• Proven track record of driving user acquisition and retention through testing, segmentation, and campaign optimization
• Experience with audience targeting strategies using user research, surveys, and performance analytics
• Strong hands-on experience across paid ads, social media, email marketing, influencer marketing, and partnership campaigns
• Ability to oversee creative development and optimize messaging strategies based on audience performance
• Strong analytical mindset with the ability to interpret data and generate actionable recommendations
• Excellent written communication and project management skills
• Experience working cross-functionally in remote and fast-paced environments
• Familiarity with CRM tools, marketing analytics platforms, attribution systems, and ad platform reporting