Director Growth Marketing

Role Overview

The Director, Growth Marketing leads the strategy, development and implementation of comprehensive marketing programs required to build brand awareness, generate pipeline and drive customer acquisition. The incumbent directly oversees multiple marketing functions including Integrated Marketing, Digital Marketing and Field Marketing, while partnering closely with our Enterprise Analytics team to enable data-driven growth strategies.

What You Will Do

Develop and execute integrated growth marketing strategies focused on pipeline generation, customer acquisition and profitable revenue growth. Lead demand generation initiatives across digital, field and integrated marketing channels to increase lead volume, conversion and sales opportunities.

Why It Might Be a Fit

Prior experience leading cross-functional marketing teams. Experience with Salesforce and Email, Social and Marketing Automation platforms. Strong B2B demand generation and customer acquisition experience within a high-volume business environment.

Requirements

• Prior experience leading cross-functional marketing teams
• Experience with Salesforce and Email, Social and Marketing Automation platforms
• Strong B2B demand generation and customer acquisition experience within a high-volume business environment
• Experience developing integrated marketing campaigns focused on pipeline generation and conversion optimization
• Strong understanding of digital marketing analytics, campaign performance measurement and marketing ROI
• Experience identifying emerging digital trends and evaluating new marketing technologies and solutions
• Excellent executive presence with the ability to clearly articulate growth strategy and performance outcomes to senior leadership
• Excellent written and verbal communication skills with strong presentation and influence capabilities
• Ability to manage multiple projects, priorities and deadlines in a fast-paced environment

Benefits

• Comprehensive medical benefits coverage
• Dental plans
• Vision coverage
• Health care and dependent care spending accounts
• Short- and long-term disability
• Life insurance and accidental death & dismemberment insurance
• Employee and Family Assistance Program (EAP)
• Employee discount programs
• Retirement plan with a generous company match
• Employee Stock Purchase Plan (ESPP)
• Paid Time Off (PTO)