Marketing Automation Specialist (Temporary Role)

Role Overview

We are seeking a Marketing Automation Specialist to play a critical role in designing, building and optimizing our end-to-end lead generation engine across our EMEA markets. This is a temporary role for a duration of one year. You will be responsible for building, managing and optimizing the automation layer that underpins our lead generation strategy.

What You Will Do

Build and execute automated nurture programs, drip campaigns and lifecycle journeys across MQL, SQL, New Customer, Active Customer and Lapsed stages. Translate Lead Generation strategy and ICP targeting into scalable automation workflows, segmentation and campaign execution within Marketo and Iterable.

Why It Might Be a Fit

You must have minimum 2+ years’ experience in Marketing Automation or Marketing/Campaign Operations, hands-on experience with platforms such as Marketo, Iterable and Salesforce, and experience building automated workflows, nurture programs and trigger-based campaigns.

Requirements

• Minimum 2+ years’ experience in Marketing Automation or Marketing/Campaign Operations
• Hands-on experience with platforms such as Marketo, Iterable and Salesforce
• Experience building automated workflows, nurture programs and trigger-based campaigns
• Understanding of lead lifecycle processes, ICP targeting and CRM integration
• Strong communication and collaboration skills
• Marketo certification is highly desired
• Experience working alongside lead generation teams and supporting prospect to SQL strategies
• Experience working alongside sales teams and supporting lead handoff processes
• Strong analytical mindset with experience using GA4, Marketo reporting, Iterable insights or similar
• Experience in multi-channel automation including email and web
• Detail-orientated approach with a focus on quality and optimization
• Ability to operate effectively in a fast-paced, evolving environment

Benefits

• Health package
• Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
• Flexible working hours
• English classes during working hours
• Employee referral bonus program
• Corporate social events and team buildings