Director, Demand Generation

Role Overview

We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units. This is a player-coach role. You will manage a team of Demand Generation Managers (one per LOB), set cross-LOB strategy, and get into the work alongside them when needed. You will own a pipeline number, report against it, and be accountable for marketing’s contribution to revenue.

What You Will Do

You will own 100% of marketing-sourced pipeline across BH, Care, and Ed. You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings. You are the person in the room who can explain what’s working, what’s not, and what you’re doing about it.

Why It Might Be a Fit

You need fluency across all three LOBs. Not theoretical understanding. Actual experience running demand gen programs that produce pipeline in fast-velocity SMB environments and in 6-to-12-month enterprise and public-sector sales cycles.

Requirements

• 7 to 10+ years of progressive experience in B2B demand generation
• At least 3 years directly managing and developing a demand gen team
• Demonstrated experience operating across SMB, mid-market, and enterprise segments with meaningfully different sales cycles, buyer personas, and go-to-market motions
• A track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a scaled SaaS environment
• Strong analytical ability
• Deep experience with digital advertising, ABM, campaign management, SEO/AEO, and performance optimization across paid and organic channels
• Hands-on experience with the marketing and sales technology stack: HubSpot, Salesforce, 6sense, ZoomInfo, Clay, Google Ads, LinkedIn, Meta
• An AI-first mindset with demonstrated experience building agentic workflows and using AI tools to accelerate marketing operations, content production, and decision-making
• Experience managing external agency and vendor relationships with direct accountability for output quality and ROI
• Comfort operating in a PE-backed environment where speed, cost discipline, and accountability to pipeline and revenue targets are non-negotiable

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing